Zinsser sticks to it.

Our primers have excellent adhesion capabilities, allowing them to bond well with various surfaces, including glossy surfaces like tile, glass, and laminate.

Zinsser also promotes better adhesion between the surface and paint layer, ensuring the paint adheres firmly and doesn't peel or chip easily over time.

Blocking & Hiding

Zinsser blocks it all.

Our primers are specifically formulated to block what’s underneath. They conceal the color or surface beneath them and seal water stains, nicotine stains, and tannin bleeds.

Some of our specialty primers are specifically designed to block odors and prevent mold and mildew on the paint film.

Zinsser Primers Blocking Graphic

Zinsser goes the distance.

Zinsser Bulls Eye 1-2-3 features superior flow & leveling and stretches further, letting you cover more square feet per gallon.

Its excellent coverage also helps you save because less top coat is needed, which is always good for your bottom line.


Zinsser works fast, so you can too.

Fast drying is good for business because it means less waiting and completing projects faster.

Zinsser primers are known for their quick drying times.

Our Zinsser B-I-N primer dries within 15 minutes.


Zinsser works when others don’t.

Some of our primers are engineered to work in colder temperatures so that you can extend your painting season into the fall.

Zinsser Bulls Eye 1-2-3 primer hangs tough in colder temperatures down to 35°F, and Zinsser B-I-N works at 0°F.

thermo temperature

Zinsser has you covered.

We’ve got a primer for that.

Zinsser primers are designed to work on almost any surface, including wood, metal, drywall, plaster, concrete, vinyl, and even multi-surface projects that include nail heads or patchwork.



We’ve got you covered.