For nearly 175 years, Zinsser has been known for delivering innovative primers, paint, and coatings that support professional painters in doing quality paint jobs. Throughout its history, we have remained committed to providing high-quality coatings and primers that deliver reliable performance in every can.





Bulls Eye Shellac was Zinsser's first innovative product created in the early 1900s, which quickly popularized using shellac as a finish and sealer. Zinsser's formula and marketing helped it become known as a modern, convenient product.

Bulls Eye 1-2-3 was the next innovation introduced during the 70s. This ground-breaking product is a water-base primer that revolutionized the industry because it is a sealant, primer, and stain blocker all in one. Bulls Eye 1-2-3 quickly became a top choice for professionals and homeowners due to its exceptional stain-blocking capabilities, adhesion, and versatility.

Zinsser has continued to expand its product offerings by introducing specialty primers for specific problems like stain blocking, odor control, mold and mildew resistance, and more. Some of the popular primer products include Zinsser B-I-N, Zinsser Cover Stain, and Zinsser Mold Killing Primer.




In 2008, Zinsser joined Rust-Oleum Corporation, a leading global manufacturer of coatings and paints. This helped strengthen Zinsser's position in the market and expanded its reach, where it still thrives today.